I am an experienced design professional with 19 years of overall experience. My focus has been on product experience design and strategy for the last 14 years, with marketing automation being my recent focus of work. My work philosophy revolves around creating data and research-backed solutions that are human-centric and scalable. With over 12 years of experience collaborating remotely with clients, I have worked on products in various industries including education, sports & wellness, art, not for profit, and more. “
Services
Design & Strategy
Digital Product Design
While I have been doing high fidelity UI designs since 2009, now my workflow involves a greater focus on UX backed low fidelity stages like Information Architecture (IA) and wireframing.
Design Strategy
While the design process framed for quick turn arounds are critical for today's agility, it’s just as essential to focus on the medium and long term goal linked design roadmap
Workflow Automation
Specializing in Business Workflow Automation, I consult on diverse team operations to expedite tasks, minimize errors, and enhance productivity, ensuring cost-efficient workflows for sustainable growth.
Scalable Design Systems
Efficiency is the key to a well-functioning design team.
Design Sprints
A guided, step by step framework to increase the speed of discovery and delivery for your next big decision. Rapidly save time, money and reduce risk.
Workshop Facilitation
When a Design Sprint isn’t suitable, sometimes a workshop will suffice.
Principles
Know your users
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Clarity
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
Consistency
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Effectiveness
Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
Aesthetics
Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.
Remote First
We can choose person, team and products to collaborate with from all over the world instead of from a city/location.
- It is not a cost-saving opportunity; it is a competitive advantage.
- It does not mean working independently; teams still work together and communicate often and collaborate frequently.
