I am an experienced design professional with 19 years of overall experience. My focus has been on product experience design and strategy for the last 14 years, with marketing automation being my recent focus of work. My work philosophy revolves around creating data and research-backed solutions that are human-centric and scalable. With over 12 years of experience collaborating remotely with clients, I have worked on products in various industries including education, sports & wellness, art, not for profit, and more. “
Design & Strategy
While I have been doing high fidelity UI designs since 2009, now my workflow involves a greater focus on UX backed low fidelity stages like Information Architecture (IA) and wireframing.
While the design process framed for quick turn arounds are critical for today's agility, it’s just as essential to focus on the medium and long term goal linked design roadmap
Specializing in Business Workflow Automation, I consult on diverse team operations to expedite tasks, minimize errors, and enhance productivity, ensuring cost-efficient workflows for sustainable growth.
Efficiency is the key to a well-functioning design team.
A guided, step by step framework to increase the speed of discovery and delivery for your next big decision. Rapidly save time, money and reduce risk.
When a Design Sprint isn’t suitable, sometimes a workshop will suffice.
Start with user needs. Treat second-hand information about users with caution. Focus on user outcomes and design with data.
Create structure and hierarchy. Give users responses to the actions they take. Make decisions easy by avoiding paradox of choice.
Avoid uniformity, but be consistent. Re-use well-tested design patterns. Use ubiquitous language to create familiarity.
Your design should work everywhere; responsive is not only screen size. Leverage technology to help users.
Accessibility is not a bolt-on feature. First impressions do matter. Take the extra time to delight your users.
We can choose person, team and products to collaborate with from all over the world instead of from a city/location.